CASE STUDY 1
Background:
AfriLabs, a pan-African network advancing innovation through partnerships with governments and institutions, approached us to elevate their visual branding for multiple initiatives, including their Annual Gathering 2024, Africa’s leading innovation event. They needed a partner who could design visually compelling assets to strengthen their role as a leader in the African tech ecosystem.
Strategy:
Our first step was to focus on their branding strategy. We aimed to deeply understand AfriLabs' mission and unique value proposition in the African tech ecosystem. This enabled us to create over 150 custom visuals tailored to their various programs and partnerships. Additionally, we developed branding for their Annual Gathering 2024, crafting assets that aligned with their mission and showcased their programs effectively.
implementation:
With the strategy in place, we designed a comprehensive suite of visuals, ranging from event banners to social media content, and created branding for the Annual Gathering. Each asset was crafted to amplify AfriLabs' impact and engage its audience.
Results:
Positioned AfriLabs as a leader in African tech ecosystems.
Boosted community engagement by highlighting their role in fostering partnerships.
Strengthened visibility among government-affiliated tech hubs like RLabs.
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CASE STUDY 2
Background:
Duke of Shomolu Productions approached us to launch a digital marketing campaign for the London debut of Awo the Musical. They needed a comprehensive strategy to generate pre-show buzz and elevate African theatre on a global stage.
Strategy:
We identified the essence of the production and crafted a digital marketing strategy that highlighted the cultural and artistic significance of Awo the Musical. Our focus was on creating a buzz that resonated with a global audience and drove ticket sales.
implementation:
We executed a robust pre-show campaign that included social media promotions, event branding, and targeted ads. The campaign was designed to amplify awareness and engagement, ensuring a sold-out performance.
Results:
Sold out both shows at London’s Shaw Theatre.
Achieved a 40% increase in social media reach.
Elevated Duke of Shomolu Productions’ global reputation.
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CASE STUDY 3
Background:
AfricaCompare, a platform offering personal and business loan information, sought our expertise to build a digital community and establish itself as a trusted financial resource.
Strategy:
We focused on understanding the target audience’s financial needs and pain points. From there, we developed a comprehensive strategy involving SEO, email marketing, and content creation to position AfricaCompare as a leader in financial literacy and solutions.
implementation:
We created targeted campaigns, organized virtual workshops on financial literacy, and developed engaging content to attract and educate their audience. Our team ensured consistent messaging across all channels to strengthen their brand’s trustworthiness.
Results:
Increased website traffic by 27%.
Established AfricaCompare as a trusted resource for financial solutions.
Strengthened their role as a leader in financial knowledge-sharing.
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CASE STUDY 1
Background:
Sats App, a fintech company offering a digital wallet platform, partnered with us to optimize customer retention and enhance brand exposure in the competitive fintech space.
Strategy:
We conducted a thorough audit to identify opportunities for growth. We then developed a data-driven strategy focused on customer retention, targeted advertising, and thought leadership content to boost credibility.
implementation:
We executed targeted campaigns, optimized their SEO, and created engaging thought leadership content that positioned Sats App as an industry leader. Additionally, we used analytics to refine strategies in real time.
Results:
Achieved a 30% increase in high-quality leads.
Improved engagement and customer satisfaction.
Contributed to revenue growth and enhanced brand credibility.
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